OUR

OUR STORY

story

OUR

story

OUR STORY

BRINGING HAPPINESS
TO PEOPLE

At Euraco, our journey began with a serendipitous encounter and a spark of inspiration that set our founder and pioneer, Sebastian Tan, on a path to revolutionize the culinary landscape. Recognizing the burgeoning demand for European delicacies in Singapore, he envisioned a platform to import premium food and beverages from overseas suppliers.

In 1986, Euraco Finefood was established, initially consisting of a small team of 5 dedicated individuals and a select assortment of premium products. Euraco Finefood continues to be in the “business of bringing happiness to the people”.

 

Sebastian Tan’s profound understanding of the intricacies of satisfying diverse palates, his respect for seasonal produce, his use of unique and sustainable ingredients, and his natural understanding of what consumers want, helped Euraco FineFood become a respected supplier to professional and home chefs.

Over the years, our offerings have expanded, showcasing the finest, freshest, and most flavorful European products. Euraco takes immense pride in representing and distributing renowned brands such as Valrhona Chocolate, Elle & Vire, Illy Coffee, Joselito Iberico Ham, and an array of specialty items flown in from Japan, among others. We continually introduce sought-after seasonal items like wagyu beef, lamb, and exclusive festive selections.

Euraco aims to be your culinary partner, providing the essential ingredients for breakfast, lunch, dinner, and dessert. Continuing to be custodians of new and sustainable brands from all over Europe, we ensure that each product resonates with the larger culinary narrative. Our commitment extends to delivering unparalleled quality in both products and services.

Beyond Singapore, we expanded our footprint by establishing New Cuisine Finefood, a subsidiary in Malaysia, in 2006. Working in close collaboration with our suppliers, Euraco maintains a meticulous commitment to upholding the highest standards. Our skilled team, comprised of seasoned and well-informed professionals, is wholeheartedly focused on providing unparalleled customer service.

Today, Euraco stands as a pioneering distributor and guardian of international brands, bolstered by a team of over 100 dedicated individuals. We hold steadfast to our forward-thinking philosophy, perpetually growing and adapting alongside the ever-changing landscape of the hospitality sector. Our dedication to sourcing unique ingredients and sharing them with the community reflects our ongoing passion for shaping culinary experiences.

Sebastian Tan’s profound understanding of the intricacies of satisfying diverse palates, his respect for seasonal produce, his use of unique and sustainable ingredients, and his natural understanding of what consumers want, helped Euraco FineFood become a respected supplier to professional and home chefs.

Over the years, our offerings have expanded, showcasing the finest, freshest, and most flavorful European products. Euraco takes immense pride in representing and distributing renowned brands such as Valrhona Chocolate, Elle & Vire, Illy Coffee, Joselito Iberico Ham, and an array of specialty items flown in from Japan, among others. We continually introduce sought-after seasonal items like wagyu beef, lamb, and exclusive festive selections.

Euraco aims to be your culinary partner, providing the essential ingredients for breakfast, lunch, dinner, and dessert. Continuing to be custodians of new and sustainable brands from all over Europe, we ensure that each product resonates with the larger culinary narrative. Our commitment extends to delivering unparalleled quality in both products and services.

Beyond Singapore, we expanded our footprint by establishing New Cuisine Finefood, a subsidiary in Malaysia, in 2006. Working in close collaboration with our suppliers, Euraco maintains a meticulous commitment to upholding the highest standards. Our skilled team, comprised of seasoned and well-informed professionals, is wholeheartedly focused on providing unparalleled customer service.

Today, Euraco stands as a pioneering distributor and guardian of international brands, bolstered by a team of over 100 dedicated individuals. We hold steadfast to our forward-thinking philosophy, perpetually growing and adapting alongside the ever-changing landscape of the hospitality sector. Our dedication to sourcing unique ingredients and sharing them with the community reflects our ongoing passion for shaping culinary experiences.

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